The practice ✦ 02
I offer audits, strategy, and design partnerships for digital products, content ecosystems, and AI experiences that need more clarity and care.
01 / EQ DESIGN
Design conversational interfaces, content taxonomies, onboarding experiences, and user flows that respect human cognitive limits and emotional agency.
Useful when: the product is technically sound but users hesitate, misunderstand, or disengage at key moments.
02 / AUDIT
Identify predatory UI loops, artificial urgency, hidden fees, and coercive microcopy that erode brand credibility and user trust. The audit turns findings into specific, prioritized changes.
Useful when: conversion is being optimized at the expense of credibility, retention, or customer support.
03 / ARCHITECTURE
Structure end-to-end product logic — from initial onboarding to help center documentation and AI chatbots — for absolute clarity, safety, and coherence.
Useful when: a growing product has fragmented content, inconsistent guidance, or an AI layer that feels unpredictable.
Additional scopes
A clear-eyed review of the product experience, logic, language, and trust signals.
Organize content so people can find what they need and understand how the pieces relate.
Shape AI interactions for transparent expectations, useful guidance, and emotional steadiness.
Remove unnecessary friction and give people a more legible path from first contact to value.
Keep trust, content, and product decisions coherent as the system changes.
How we work together
Start with one flow, one audit, or a full-system review. I map what is happening, name why it matters, and leave your team with principles you can keep using.
Find the right starting point